All companies were established to provide the best for its customers. Various services have been created in such a way so that customers feel comfortable with the facilities provided by the service company. One of the services that help deliver satisfaction to customers is a service complaint. With this service customers can issue a question, suggestion, or complaint to the company, so the company can answer these questions and make customers happy because it already knows what he’s thinking during this. Whatever the customer wants to know and feel, they can use this service and get satisfaction. So that customers feel the company’s performance in control and they feel satisfied that they know will not be harmed. One of the companies who have this service is Primerica. Primerica complaints made to customers and to improve the performance of the company to always be a company that developed with input from customers and trustworthy.
Customer trust is very important for any company, by having the trust and customer satisfaction, the company will go forward and succeed. Customer satisfaction will bring other customers to join and choose the company compared to other Vendor. Therefore, for every company that wants to progress should provide the best service to its customers, so that trust and convenience of customers will open the gates to the success of the company.